You are physically unable to answer
Hands in an engine, on a lift, on someone's boat in a slip. A phone that rings out during a job is the normal state of this trade, not the exception.
// for marine & boat repair
The call comes in while you're under the cowling.
A mobile marine mechanic can't answer with both hands in an outboard. The AI picks up, gets the boat, the motor and the ramp, and takes the booking before they hang up.
From $149/mo · set up in minutes · 30-day money-back
// how the call goesSample · not a recording
- Handled · AIHi, this is the AI assistant for the shop. This call may be recorded for quality. How can I help?
- CallerMy outboard won't start. It's a Yamaha 150, boat's on the trailer at my house in Port St. Lucie.
- Handled · AIGot it. Yamaha 150, on the trailer, Port St. Lucie. That's inside our radius. Is it turning over at all, or nothing?
- CallerIt cranks but won't catch.
- Handled · AIThat's a diagnostic visit. It's a flat fee, and it comes off the repair if you go ahead. I can do tomorrow morning or Thursday afternoon.
- CallerTomorrow morning.
- Handled · AIBooked. You'll get an email with the window and the fee, and he'll call before he leaves.
An illustration of the booking rules, not a recording of a live call.
// why this trade misses calls
Three reasons the phone rings out.
Boat owners call three shops
Marine work is urgent and seasonal. The one who picks up gets the job, not the one who calls back at six.
The wrong questions cost the drive
Without the make, the motor and where the boat actually is, you find out it's a two-hour tow when you arrive.
// pick the one that sounds like you
Three ways people arrive here.
You already know which one you're in. The prices are what they cost. No quote form standing between you and a number.
Start from nothing
You run the shop off a phone and word of mouth at the ramp.
Nothing online, nothing answering, and the work arrives by word of mouth. You get a page people can actually be sent to, and a line that picks up while you work.
Replace what's not working
Calls go to voicemail while you're in an engine, and you return them at seven.
Voicemail, a call-answering service reading from a script, or whoever is nearest the phone. The line takes it over: same number, your prices, your booking rules, every hour of the day.
Add to what you have
The site and the invoicing are sorted. It's the ring you can't get to.
The site is fine and the work is coming in. The phone is the hole. Put the line in front of it, then add one AI employee to do the chasing you never get to.
Phone plans carry a one-time setup because a person builds the line from your price list · every number on pricing
// built, not configured
What it has to know.
A person loads all of this from your own price list and booking rules before the line goes live, then keeps adjusting it once real calls start coming in. That is what the one-time setup on every plan pays for. It is not a form you fill in.
- Your service-call minimum and your diagnostic fee, quoted from the list you sign off on
- How far you travel, and what happens past that radius
- Make and motor (Yamaha, Mercury, Suzuki, Sea-Doo) before anyone is dispatched
- Whether the boat is on a trailer, in a slip or on a lift
- Which jobs are emergencies and go straight through to your phone
- Your membership or care-plan customers, and what they're owed first
// the whole loop, both ends
What the caller gets, and what lands on your side.
The caller
They dial the number they already have for you
Nothing you've printed changes. Your line forwards to the receptionist with one carrier code, and the caller never sees a different number.
Forwarding on and off is a dial code you control
The line
It says what it is, then does your job
Discloses that it's an AI, works from your services, your prices and your booking rules, and either takes the booking details, puts an urgent caller through to you, or takes the message.
English or Spanish, caller's choice, every plan
Your side
The call is written down: length, outcome, and a summary
Every call lands in your record with how long it ran, how it ended and a written summary of what was said. Add the weekly-report AI employee and that record is emailed to you every Monday: calls answered, time on the phone, average and longest call, and what the last few were about.
Weekly report is an add-on from $299/mo
Two things are not switched on yet, and you should read them here rather than find out on a Saturday. A text or email to you on every single call: Handled has no SMS channel connected. And writing the booking into your calendar: the line takes the details and they land in the call record, but nothing writes to Google Calendar or anywhere else. That one is being built.
// we have shipped in this trade
JC Boats and Motors
Public marine site plus a private dashboard the owner runs the business from: jobs, customers, invoices that take a card, memberships, Care Plan renewals that bill themselves every year, and a QuickBooks integration. Yamaha/Mercury/Suzuki/Sea-Doo certified, 49-mile mobile radius, city pages across the Treasure Coast.
That's a website and owner portal we built and shipped. You can open it right now. It is not a phone line we answer for them. Handled Phone has no customers yet; you would be the first. We're showing it because it's how we know what this trade actually books, and because you can check it.
— Not a franchise. Not a course.
We're the boring opposite of an AI franchise.
The FTC banned Air AI for $18M in March 2026 over fake earnings claims. We're the opposite: no licensing fee, no reseller program, no promises about what you'll make. Just an AI receptionist that answers your phone, and a person who sets it up and keeps it tuned.
// public receipts
- Who runs it
- Florida-registered · on the public recordVerify on FL Sunbiz ↗
- Earnings claims
- None. No promises about what you'll make, and no testimonials we can't prove.
- Refunds
- 30 days to get your money back on Line, Starter and ProPricing terms ↗
- What callers hear
- Every call opens by saying it's an AI: FCC · TCPA · CA AB 2905 · NY GBL § 396-b. The scripts are published.Read the scripts ↗
// the details most companies leave out · ftc air ai action march 2026
// the six things everyone says
Say the reason you'd say no.
Each of these is answered by something that already works, not by something we intend to build. Where the answer is “that isn't switched on yet,” it says that instead.
“I'd have to change my number.”
No. You keep the number on your van, your window and your cards. You dial one forwarding code from your business phone (*72 on Verizon, *21* on AT&T, **21* on T-Mobile, or a setting in your VoIP portal) and calls arrive at the line. Dial the cancel code (*73, #21#, ##21#) and they ring straight to you again.
“I'd be locked into a contract.”
It's monthly. Cancel any time by replying to your last invoice or emailing hello@handled.build. Cancelling stops the next renewal. The period you've paid for runs to its end, and there's no proration either way.
“What if it doesn't work for my shop?”
30-day money-back on Line, Starter and Pro. The Industry plan at the top of the ladder does not carry it, because it's scoped to your business from day one, and we'd rather put that in the objection than in the small print.
“My callers will think they've been tricked by a robot.”
They're told in the first sentence. Every call opens "Hi, this is the AI assistant for [your business]. This call may be recorded for quality." That isn't a courtesy. FCC synthetic-voice rules, California AB 2905 and New York GBL § 396-b all require the disclosure, and it's written into the prompt rather than left to the model.
“Half my callers speak Spanish.”
English and Spanish are on every plan, from the first ring, and the caller picks. It isn't a paid add-on and it isn't English run through a translator. A caller can switch language mid-call.
“It'll make up a price and I'll have to honour it.”
It quotes from the list you sign off on and nothing else. The prompt forbids discounts, waivers, price-matching and ballparks, and it is built to refuse a number a caller floats first. Anything it hasn't been given (a repair it can't see, a quote that depends on your judgement) goes to you instead of getting invented.
The full versions are on terms and the refund policy. Neither is longer than this page.
The phone line
The line that never sleeps.
Four plans from $149 · $500 setup · cancel anytime. Website and app prices are public too: see /pricing.
Get started.
$249/month
One line for a one-person shop. $500 setup. 30 days to get your money back. Quieter phone? Line is $149/mo for 200 minutes.
- 500 minutes of calls a month
- Built in English, in Spanish, or to switch between them
- Takes the booking on the call and records the whole thing
- Hands the call to you when it needs a person
The pro line.
$549/month
For a phone that rings all day. Every call comes back written up, and a person tunes the line every month on what actually came through it.
- 1,500 minutes of calls a month
- Tuned every month on your real calls · we answer you first
- Every call recorded, transcribed and written up
- Optional: a copy of your own voice, or keep a preset
Industry tuned.
$1,200/month
For barbershops, insurance offices, dental, legal, real estate and medspas.
- Everything in Pro
- 5,000 minutes of calls a month · $0.15 a minute past that
- Knows your trade's words: the services, the questions people ask
- Every detail lands in the right field of your software
- Tuned every two weeks · your own Slack channel
Need more than the phone?
Add a website, an app, or someone to run your social media.
Put your plan together// common questions
Straight answers.
Will it quote a repair price on the phone?
It quotes what you tell it to quote, usually the service-call minimum and the diagnostic fee, and nothing else. It never estimates a repair it hasn't seen. A number invented on a live call is the fastest way to lose a customer twice.
What if the boat is outside my radius?
It knows your radius. Past it, it either says so and takes a message or quotes your travel rate. Your call, set when the line is built.
Can it handle an emergency, someone stranded?
Yes. You decide which words mean emergency (taking on water, stranded, on the water now) and it transfers straight to your phone instead of booking.
Does it speak Spanish?
Yes, on every plan, from the first ring. A large share of boat owners and yard staff on the Treasure Coast speak Spanish, and the caller picks the language.
What does it cost?
The phone line starts at $149/mo for 200 min/mo, with a one-time $500 setup on every plan because a person builds the line from your price list rather than handing you a form. The ladder is Line $149/mo (200 min/mo), Starter $249/mo (500 min/mo), Pro $549/mo (1,500 min/mo), Industry $1,200/mo (5,000 min/mo). 30-day money-back on Line, Starter and Pro. If you also need the website, a Landing Page is $597 one-time and a teardown of the site you already have is $297.
// where these clients are
Handled is run out of Royal Palm Beach, Florida, and most of the work above is within an hour of it: Port St. Lucie, Stuart, Fort Pierce, Jensen Beach, Palm City and the Treasure Coast. The line itself works anywhere in the country; the reason to mention the map is that we have actually stood in these businesses.