Spa Marketing Site
Rail
Sites
Status
PROPOSED
Build time
7 days (T3 tier) · scales to 14 days (T4-T6)
Pricing
$400 (T2) → $2,500 (T7) one-time install · optional $49-$249/mo monthly
Receipt
D'or Life Spa & Wellness — 8-tier proposal sent 2026-05-07 · awaiting tier selection
Spa Marketing Site
For massage, day spa, medspa, and wellness businesses that already use Square (or another booking engine) and don't need to replace it — they need a beautiful site that points clients to their existing booking system. The wedge: don't fight the booking engine, just make the brand cinematic.
Inputs the operator provides
- Business name + brand colors (or commission a logo refresh)
- Service catalog (massage, facials, body contouring, etc.) with prices, durations, descriptions
- Locations (often 2-3 across a city)
- Photos (treatment rooms, the team, products) — or remote photoshoot guidance
- Square / Booksy / Vagaro booking page URL (where the "Book Now" buttons go)
- Hours per location
- Phone + email + social handles
Outputs the system produces
Tier base (T2 — $400 / 5 days):
- Single-page premium site
- Hero, services, about, contact
- "Book Now" deep-link to existing Square booking page
- Domain DNS fix (cuts from parked → live)
- Basic schema markup, OG, mobile-first
Tier recommended (T3 — $600 / 7 days):
- Multi-page (Home / Services / About / Locations / Hiring / Contact)
- Two-location pages (each ranks separately for local SEO)
- Hiring page (for owners hiring their first employee)
- Service catalog with category-split photo gallery
- Top-5 Google reviews block (auto-pull)
- Instagram embed in footer
- Newsletter signup → Mailchimp/ConvertKit free
Tier premium (T4-T7 — $900-$2,500):
- Blog scaffold with 5 starter SEO posts
- 10 local backlinks
- Add Voice rail (Handled receptionist)
- Add Studio rail (cinematic Reel hero, ASMR-style massage clips)
- Add Agents rail (review-request, no-show recovery, lead nurture from IG DMs)
Stack
- Next.js 16 + Tailwind v4
- Spline (for 3D/cinematic hero on T4+)
- Vercel (deploy)
- Existing Square / Booksy (untouched — just deep-linked)
- Resend (newsletter + form notifications)
- Schema.org
DaySpamarkup with multiple locations + service catalog
Build pipeline
- Day 1 — brand extraction, photo intake, service catalog from Square
- Day 2-3 — site shell, hero, services, locations
- Day 4 — domain DNS cutover from parked, Schema markup
- Day 5-7 — depends on tier (content/SEO for T3+, blog for T4+, Voice/Studio for T5+)
Receipt (provisional)
| Metric | Value |
|---|---|
| Client | Frenette Dor · D'or Life Spa & Wellness |
| Location | Royal Palm Beach FL + Valencia Shores satellite |
| Domain | dorlifespa-wellness.com (parked, awaiting cutover) |
| Booking engine | Square Appointments (keeping) |
| Status | PROPOSAL_SENT · awaiting tier selection |
| Proposal artifact | ~/Businesses/clients/dor-life-spa/PROPOSAL.pdf (24 slides, 8-tier ladder, navy + gold) |
Re-run pricing
(Mirrors the D'or proposal — full ladder.)
| Tier | Price | What's included |
|---|---|---|
| T0 — DIY | $0 | Free leave-behind checklist |
| T1 — SEO foundation | $150 / 2 days | GBP + Apple + Bing + Yelp |
| T2 — Landing | $400 / 5 days | Single-page + SEO |
| T3 — Full site ⭐ | $600 / 7 days | Multi-page + hiring + per-location SEO |
| T4 — + Content engine | $900 / 10 days | Blog + backlinks |
| T5 — + AI Voice | $1,200 / 10 days · $99/mo | Handled receptionist live |
| T6 — + AI Agents | $1,500 / 14 days · $199/mo | Review/no-show/nurture agents |
| T7 — Custom replace booking | $2,500 / 21 days · $249/mo | Replaces Square — usually overkill |
Who buys this Technique
- Independent day spas (1-3 locations)
- Massage therapy practices
- Medspas (botox, fillers, contouring) under a single owner
- Wellness centers (yoga + massage + acupuncture combo)
- Aestheticians scaling from solo → first hire
- Salon-and-suite owners (for the "I rent a suite at..." market)
Cross-refs
- Project folder:
~/Businesses/clients/dor-life-spa/ - Project memory:
project_dor_life_spa.md - Proposal PDF (sent to client):
PROPOSAL.pdf - Free leave-behind:
LEAVE-BEHIND-free-checklist.pdf
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