Skip to content
HANDLED · TECHNIQUES · Sites

Spa Marketing Site

Rail
Sites
Status
PROPOSED
Build time
7 days (T3 tier) · scales to 14 days (T4-T6)
Pricing
$400 (T2) → $2,500 (T7) one-time install · optional $49-$249/mo monthly
Receipt
D'or Life Spa & Wellness — 8-tier proposal sent 2026-05-07 · awaiting tier selection
Start this build →Book an audit

Spa Marketing Site

For massage, day spa, medspa, and wellness businesses that already use Square (or another booking engine) and don't need to replace it — they need a beautiful site that points clients to their existing booking system. The wedge: don't fight the booking engine, just make the brand cinematic.

Inputs the operator provides

  • Business name + brand colors (or commission a logo refresh)
  • Service catalog (massage, facials, body contouring, etc.) with prices, durations, descriptions
  • Locations (often 2-3 across a city)
  • Photos (treatment rooms, the team, products) — or remote photoshoot guidance
  • Square / Booksy / Vagaro booking page URL (where the "Book Now" buttons go)
  • Hours per location
  • Phone + email + social handles

Outputs the system produces

Tier base (T2 — $400 / 5 days):

  • Single-page premium site
  • Hero, services, about, contact
  • "Book Now" deep-link to existing Square booking page
  • Domain DNS fix (cuts from parked → live)
  • Basic schema markup, OG, mobile-first

Tier recommended (T3 — $600 / 7 days):

  • Multi-page (Home / Services / About / Locations / Hiring / Contact)
  • Two-location pages (each ranks separately for local SEO)
  • Hiring page (for owners hiring their first employee)
  • Service catalog with category-split photo gallery
  • Top-5 Google reviews block (auto-pull)
  • Instagram embed in footer
  • Newsletter signup → Mailchimp/ConvertKit free

Tier premium (T4-T7 — $900-$2,500):

  • Blog scaffold with 5 starter SEO posts
  • 10 local backlinks
  • Add Voice rail (Handled receptionist)
  • Add Studio rail (cinematic Reel hero, ASMR-style massage clips)
  • Add Agents rail (review-request, no-show recovery, lead nurture from IG DMs)

Stack

  • Next.js 16 + Tailwind v4
  • Spline (for 3D/cinematic hero on T4+)
  • Vercel (deploy)
  • Existing Square / Booksy (untouched — just deep-linked)
  • Resend (newsletter + form notifications)
  • Schema.org DaySpa markup with multiple locations + service catalog

Build pipeline

  1. Day 1 — brand extraction, photo intake, service catalog from Square
  2. Day 2-3 — site shell, hero, services, locations
  3. Day 4 — domain DNS cutover from parked, Schema markup
  4. Day 5-7 — depends on tier (content/SEO for T3+, blog for T4+, Voice/Studio for T5+)

Receipt (provisional)

MetricValue
ClientFrenette Dor · D'or Life Spa & Wellness
LocationRoyal Palm Beach FL + Valencia Shores satellite
Domaindorlifespa-wellness.com (parked, awaiting cutover)
Booking engineSquare Appointments (keeping)
StatusPROPOSAL_SENT · awaiting tier selection
Proposal artifact~/Businesses/clients/dor-life-spa/PROPOSAL.pdf (24 slides, 8-tier ladder, navy + gold)

Re-run pricing

(Mirrors the D'or proposal — full ladder.)

TierPriceWhat's included
T0 — DIY$0Free leave-behind checklist
T1 — SEO foundation$150 / 2 daysGBP + Apple + Bing + Yelp
T2 — Landing$400 / 5 daysSingle-page + SEO
T3 — Full site ⭐$600 / 7 daysMulti-page + hiring + per-location SEO
T4 — + Content engine$900 / 10 daysBlog + backlinks
T5 — + AI Voice$1,200 / 10 days · $99/moHandled receptionist live
T6 — + AI Agents$1,500 / 14 days · $199/moReview/no-show/nurture agents
T7 — Custom replace booking$2,500 / 21 days · $249/moReplaces Square — usually overkill

Who buys this Technique

  • Independent day spas (1-3 locations)
  • Massage therapy practices
  • Medspas (botox, fillers, contouring) under a single owner
  • Wellness centers (yoga + massage + acupuncture combo)
  • Aestheticians scaling from solo → first hire
  • Salon-and-suite owners (for the "I rent a suite at..." market)

Cross-refs

  • Project folder: ~/Businesses/clients/dor-life-spa/
  • Project memory: project_dor_life_spa.md
  • Proposal PDF (sent to client): PROPOSAL.pdf
  • Free leave-behind: LEAVE-BEHIND-free-checklist.pdf
← Back to catalogHANDLED · SITES